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Consumer Lifestyle Data


You need to connect to the Kent State VPN to access the research databases listed on this page. Click this button for instructions. OhioLINK Authentication users can ignore this alert.
American Cost of Living Survey
Ref Index Table HD6983 .A67 2003
Reported price and cost data for hundreds of goods and services in 445 U.S. cities and metropolitan statistical areas are found in this source. It is arranged alphabetically by city or MSA (at least one in each state) and prices are categorized under headings such as "Alcoholic Beverages," "Clothing," "Health Care," "Taxes," and "Utilities." Prices of many specific brand name products are included.

American Generations : Who They Are, How They Live, What They Think
Ref Index Table HC110 .C6 .M545 2003

American Marketplace: Demographics and Spending Patterns
Ref Index Table HA214 .A6 2003
Provides national data on education, health, income, labor force, living arrangements, population, spending and wealth. Summaries and statistics. The raw data is collected from U.S. Bureau of Census, Bureau of Labor Statistics, National Center for Educational Statistics and National Center for Health Statistics and analyzed by New Strategist analysts.

Best Customers: Demographics of Consumer Demand
Ref Index Table HC79 .C6 .R87 1999
Details spending patterns for things such as alcohol, apparel, computers, education, entertainment, financial services, food, gifts, healthcare, shelter, utilities, transport, travel, household furnishings, housekeeping supplies, personal care, reading material. Data is collected from the Bureau of Labor Statistics' Consumer Expenditure Survey of 1997. Does not include data on government, business or institutional spending.

Lifestyle market analyst
Ref Index Table HF5415.33 .U6 .L54 2004
Compiled mainly from census data and returned consumer information questionnaires that had been inserted into the packaging of a variety of consumer goods, this popular marketing tool contains three profile sections: 1) Market Profiles, that provide an overview of the demographics and lifestyle interests of the adult population/households in the 210 U.S. DMA (Designated Market Areas) markets; 2) Lifestyle Profiles, that provide demographic and related lifestyle interest information for over 70 lifestyle interests; and 3) Consumer Segment Profiles, that analyze the characteristics of households that fit certain demographic and economic criteria. A fourth section lists consumer magazines and direct marketing lists targeted to each lifestyle interest.


You need to connect to the Kent State VPN to access the research databases listed on this page. Click this button for instructions. OhioLINK Authentication users can ignore this alert.
Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics

Provides an archive of data sets for analysis in a range of academic disciplines, including political science, sociology, demography, history, economics, international relations, gerontology, public health, criminal justice, and education. Data collections consist of raw, unanalyzed data files, and codebooks. ICPSR data sets can be downloaded directly to a user's computer for use with statistical software such as SPSS or SAS.

The National Opinion Research Center Library (NORC) provides online access to some NORC survey data in .pdf format. The NORC conducts research in the public interest for government agencies, educational institutions, private foundations, non-profit organizations, and private corporations. (Try either the web catalog or digital library.)

Polling the Nations
Contains the full text of 400,000 questions and responses from 14,000 surveys/public opinion polls conducted from 1986-present in the U.S. and 80 other countries.

Simmons National Consumer Survey / Choices 3
Presents data on the product/service-buying and media-using characteristics of a carefully selected, representative sample of 15,000+ U.S. adults, 18 years of age and over. Sample is projected onto the total U.S. adult population. Offers the capability to crosstab demographic characteristics with types or brands of products.
Results Table / Self-Help Guides

Marketing Data

American FactFinder
This is an excellent gateway to economic and population census data.

America's Top Rated Cities: A Statistical Handbook
MAIN Reference Index Table HA214. A43 - A four volume set covering 75 major cities

Editor and Publisher Market Guide
MAIN Reference Desk qHF5905.E38
Offers individual market surveys of all U.S. and Canadian cities where a daily newspaper is published.  Data provided for each city includes information on its location, population, transportation facilities, number of banks, principal industries, climate and newspapers.

Historical Statistics of the United States from Colonial Times to 1970
MAIN Reference Index Table HA202.A385 - Contains extensive nationwide statistics

Sourcebook on County Demographics
HA203. S65 - Demographics, marketing, and income data are arranged by county.

Statistical Abstract of the United States
MAIN Reference Index Table HA202. A33
Includes selected dta from many statistical publications, both governmental and private. The emphasis is primarily on national data but information on regions, states, metropolitan areas, and cities is also included.

U.S. Census Bureau
Demographic data in tables from the U.S. Census Bureau

For a list of United States agencies that publish statistics on the Internet, see