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School of Visual Communication Design Collection Development Guidelines



General Information



Curricular Focus:



            The primary mission of the School of Visual Communication Design is to provide a comprehensive and superior professional education in the study and practice of visual communication that complements university studies in the liberal arts, humanities, and sciences.  The School of Visual Communication Design is committed to excellence in curricula and instruction;  to liberal education as a necessary ground and complement to the development of perception, intellect, and imagination in visual communication;  to knowledge of design and art history as a basis for aesthetic sensibility and expression; to development of skills and creative experimentation in traditional print and electronic media; and to the application of concept, form and meaning in visual communication design.


Departmental Goals:

            The Department of Visual Communication and Design is committed to maintaining its' primary educational goal by creating a professional and extensive learning experience for its' diverse population of students, including continuing education opportunities through community outreach programs.


Departmental Areas of Concentration:

While several areas of concentration are actively being pursued, specific attention is given to 2-D and 3-D Graphic Design, Multimedia, Web Design, Digital Design, Photo Illustration, Typography, Corporate Identity, Calligraphy, Lettering and Letterpress Printing.


Degrees Offered

  • Bachelor of Arts (BA)
  • Bachelor of Fine Arts (BFA)
  • Bachelor of Science/Master of Arts (BS/MA)
  • Master of Arts (MA)
  • Master of Fine Arts (MFA)

Special Programs within the School




Developed with the support of the University & College Designers Association (UCDA) for working professionals interested in continuing education and students at the graduate and advanced undergraduate level, these workshops provide studio experiences, lectures, and seminars on subjects pertaining to poster, editorial, sequential, computer-aided, and illustrative design by major graphic designers, illustrators, and computer experts who serve as guest faculty.




"Created in 1973, Glyph[x was one of the first such program in the U.S. and the prototype for many student work study design groups now existing on university campuses. The 1250-square-foot facility has a separate office conference room, in addition to a studio with ten workstations. Glyph[x provides a truly professional atmosphere, both in philosophy and in physical space."

Department's home page

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Scope of Coverage


The following subject areas are collected at the research level:


  • 2-D and 3-D Graphic Design
  • Multimedia
  • Web Design
  • Digital Design
  • Photo Illustration
  • Typography
  • Corporate Identity
  • Calligraphy Lettering
  • Letterpress Printing
  •  Symbology.


The following subject areas are collected at the advanced instructional level:

  • Advertising
  • Print History
  • Photography
  • Photo Illustration
  • Photomechanical Processes
  • Screen Process Work
  • Graphic Art Conservation
  • Commercial Art
  • Decorative Art
  • Ornamental Art
  • Lithography
  • Silk Screening
  • Studio Skill
  • Corporate Communications
  • Design Planning
  • Presentation Techniques
  • Visual Literacy
  • Environmental Design
  • Exhibit Design
  • Layout Design
  • Identity Design
  • Information Design
  • Multimedia Design
  • Magazine Design
  • Type Design
  • Computer Design
  • Visible Language
  • Television Graphics.

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Apply the Following Parameters to the Above Scope of Coverage Areas



            Primary emphasis on English Language materials and translations or those titles in English combined with other languages. Special consideration is given to foreign language materials especially those in Japanese, Italian, French, German, and Swiss. Others when the publication has unique value to the collection.


Date of Publication

            Primary emphasis on current scholarship with special consideration given to other research materials that are currently not held, purchased to fill a series gap, to replace a significant work that is either missing or damaged, or in response to faculty or liaison recommendations.


Geographical Guidelines

International developments in the areas of Visual Communication, Advertising, Illustration, 2-D and 3-D Graphic Design, Digital Design, Multimedia, Web Design, Typography, Calligraphy, Photography, Journalism, and Communication Studies.


Society or Publisher Emphasis:

            Emphasis is on titles published by major university presses, scholarly societies and professional organizations exemplified by the American Institute of Graphic Arts (AIGA), the Society of Environmental Graphic Design (SEGD), and the University & College Designers Association (UCDA).

  Multiple Copies


Reviewed under special circumstances only. See Duplicate copy guidelines.


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Material Types


Journals, technique guidebooks, material handbooks, monographs in series, dissertations, exhibition and competition catalogues, photographic and calligraphic workbooks, maps, electronic and multimedia formats, indexes and abstracts, as well as reference materials such as bibliographies, illustrative and photographic encyclopedias, dictionaries, style manuals, artist's sourcebooks, bibliographies, and directories. Additional material types include contact documents, posters, and selective visual design folios.



Recent Acquisitions



Research and Advanced Instructional Level Collection of scholarly works in defined subject areas.




Audio Visual Material: 

            Selectively acquired on request.


Theses and dissertations:

Selective acquisition of dissertations and theses as they relate to the curriculum of studies and the graduate and faculty research needs. 


Microform reproductions: 

            Selectively acquired as they relate to the advanced instructional or research level.



Current serial subscriptions



Online Services and Electronic Resources


CD-ROMs and other online products are collected as they relate to research needs. Students have access to OhioLINK, which provides several online article databases and abstracting and indexing services.  In addition, online full text electronic journals are available through KentLINK and OhioLINK.

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Interdisciplinary Relations


        Communication Studies

        Computer Science

        Journalism and Mass Communication




        Library and Information Sciences

        Architecture and Environmental Design




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