Resource Description

MAIN HF5805 .S7 supp 2000
This annual publication, also known as The Agency Red Book, is the most comprehensive directory of advertising agencies in the U.S. and Canada, including not just ad agencies but also house agencies, media buying services, sales promotion agencies, public relations firms, a personnel index and an index to services and suppliers for specialized services to the advertising industry such as banners, binders, computer services, computer software, data processing, and voiceovers. In the front of this volume are lists and rankings of the top agencies by various industry categories. There is also a Special Market Index, categorizing agencies by two dozen specialties including Asian market, health care, travel and tourism, etc. There is also a supplement to the annual volume.