Resource Description

Encyclopedia of Major Marketing Campaigns
Ref HF5837 .E53 2000
This massive 2,000-page reference profiles 500 of the most notable advertising and marketing campaigns of the twentieth century. Arrangement is by company name and, if the company name is that of a person, by their first name. For each campaign, there is a four-page chapter with an overview, historical content, target market, competition, market strategy, outcome and suggestions for further reading.