Resource Description

Ref Index Table HF6182 .U5 A39
Profiles brands, products, and services marketed in the United States for which a minimum of $250,000 is spent or is projected to be spent annually. Its main section is arranged alphabetically by brand name and for each brand includes information such as address, phone, URL, year brand established, ultimate parent organization, annual media expenditures, lead advertising agency, and key personnel. "Product Category," "Brand Marketer," and "Geographical" indexes are found at the back.