Resource Description

Ref Index Table HF5415.33 .U6 .L54 2004
Compiled mainly from census data and returned consumer information questionnaires that had been inserted into the packaging of a variety of consumer goods, this popular marketing tool contains three profile sections: 1) Market Profiles, that provide an overview of the demographics and lifestyle interests of the adult population/households in the 210 U.S. DMA (Designated Market Areas) markets; 2) Lifestyle Profiles, that provide demographic and related lifestyle interest information for over 70 lifestyle interests; and 3) Consumer Segment Profiles, that analyze the characteristics of households that fit certain demographic and economic criteria. A fourth section lists consumer magazines and direct marketing lists targeted to each lifestyle interest.