Resource Description

Encyclopedia of Consumer Brands
Ref HF5415.3 .E527
"Approximately 600 of the most popular brands in America" are highlighted in this three-volume set. Vol. I covers Consumable Products, Vol. II covers Personal Products, and Vol. III covers Durable Goods. Some entries are for individual products, such as Twinkies or Scotch Tape, while others are for brand names such as Pillsbury or Sony. Entries include brand history, current status, current brand logos or photos, and sources for additional information.