Resource Description

Handbook of Marketing Scales
2nd ed. William O. Bearden, Richard G. Netemeyer, Mary F. Mobley. Thousand Oaks, CA: Sage Publications, 1999.
Ref HF 5415.3 B323 1999
A summary compilation of multi-item, self-report measures used in consumer behavior and marketing research. Each entry includes the scale, information about its construct, development, samples, validity, scores, source of the scale, and further references.