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Marketing Databases

Use these databases to find journal articles and other research materials in marketing. More business databases are available at www.library.kent.edu/business_databases.

Marketing Research Guide - Connects you to other internet resources for marketing research.

 

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You need to connect to the Kent State VPN to access the research databases listed on this page. Click this button for instructions. OhioLINK Authentication users can ignore this alert.
Business Source Complete
Has full text for more than 10,300 serials. Contains scholarly publications covering all disciplines of business including marketing, management, economics, finance, accounting, and MIS. Additional materials include country economic reports, case studies company profiles, SWOT analyses and industry reports. Coverage varies by title, but in general dates back to the mid 1990s. Updated daily.
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Choices 3 / Simmons National Consumer Studies
Survey analysis and planning software that includes data from recent Simmons National Consumer Studies (NCS).
Results Table / Self-Help Guides

IBIS World
Provides detailed information about industries. Offers lengthy research reports on industry markets, brief reports on business environments, and company profiles.

Mintel Market Research Reports (2001 - Current)
Provides research reports covering European, UK-specific, and US consumer markets. The reports analyze market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. The reports are supplemented by brief digests of relevant recent events, UK and US demographic and economic statistics and useful lists. Requires Kent.edu e-mail address to create an account.

Also recommended

You need to connect to the Kent State VPN to access the research databases listed on this page. Click this button for instructions. OhioLINK Authentication users can ignore this alert.
Factiva
Factiva is a good source for international business and company news. It includes full text news reports from more than 10,000 sources from 159 countries and available in 22 languages.

LexisNexis Academic
Contains the full-text of newspapers for the past 20 years, federal and state case law and legislative materials, law reviews, company news and financial information, medical and health information, general information sources and much more. Updates and coverage vary by section.

Market Share Reporter Online (2010 - Current)
Entries in this directory provide market share data and rankings of companies, products, and services. Database starts with 2010. Earlier years available in print in the KSU Main Library.

Standard & Poor's Netadvantage
An online source of comprehensive business and investment information for librarians, universities and other institutional professionals.