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Marketing Collection Development Guidelines

General Department Information

The Kent State University College of Business Administration and Graduate School of Management provide high-quality undergraduate, graduate and executive programs by engaging in a combination of instructional, research and scholarship, and service activities.The Department of Marketing's web page is located here.

Curricular Focus

The Marketing curriculum emphasizes marketing within small-sized businesses (those with 500 or few employees and/or sales less than $100 million).The marketing curriculum at KentStateUniversity is designed to provide the student with a broad working knowledge of the theory and practice of marketing management.These same skills also have value should students gain employment in large firms.

Departmental areas of concentration

  • Marketing Tools
  • Research for Marketing Decisions
  • Customer Analysis
  • Promotion Management
  • Competitive Market Analysis
  • Channel Management
  • Integrated Marketing Strategy

Degrees offered:

  • Doctor of Philosophy
  • Master of Business Administration (concentration in Marketing)
  • Bachelor of Business Administration

 

Special programs within the school

The Department of Marketing administers an internship program for students who are interested in obtaining career-relevant experience.Marketing internships are an excellent source of real-world work experiences for students.Details are available here.

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Scope of Coverage

The following subject areas are collected at the research level:

  • International marketing.
  • Marketing. Distribution. Sales.

The following subject areas are collected at the advanced level:

  • International business enterprises.
  • New business enterprises.
  • Business ethics.
  • Business communication. Document imaging.
  • Shipping of merchandise.
  • Business ethics: Social usages; business etiquette.

 

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Apply the Following Parameters to the Above Scope of Coverage Areas 

Language

Primary emphasis is on the English language.

 

Date of publication

Emphasis on current materials.

 

Geographical guidelines

No restrictions

 

Multiple copies

Only when warranted by high demand.

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Material Types

Recent Acquisitions

Monographs

Books

Advanced study level and research level scholarly materials are emphasized. Textbooks are acquired on a very selective basis.

Audiovisual material

Purchased upon request from the departmental faculty in support of classroom instruction.

Theses and dissertations

Selectively acquired in support of graduate and faculty research.

Microform reproductions

Selectively acquired as they relate to the research level.

Serials

Current list of department subscriptions

Recent volumes of a select number of scholarly journals in the discipline are also available online through the OhioLINK Electronic Journal Center (EJC).

Back issues and full runs of selected scholarly journals focusing on Marketing are also available online through Kent State University’s subscription to JSTOR.

Government Documents

The collection is strong from 1962-present, with earlier collections obtained from purchases and donations.All materials are cataloged and accessible via Kentlink.

Methods of acquisition

As a member of the Federal Depository Library Program, KentStateUniversity receives federal documents at no cost. KentStateUniversity is also a State of Ohio Depository Library, and acquires many free state documents and publications as a result.

Federal publications

Many agencies publish and distribute information in support of the research and instructional interests of the Department of Marketing.The Bureau of the Census, Commerce Department, Federal Trade Commission and the Agriculture Department supply the school with documents that offer various statistical information, analyses and guidelines.Any and all congressional publications are received by the library, which includes bills and laws, congressional hearings, congressional records and various House and Senate reports.

Federal Depository, Documents Data Miner

Government Information Databases

Online Services and Electronic Resources

Access to articles and databases, including full-text, is available here.

Business and Marketing Databases include:

  • Business & Industry
  • Business Source Premier
  • Regional Business News
  • Standard & Poor's Netadvantage
  • Thomson Research

 

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