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Marketing Collection Development GuidelinesGeneral Department InformationThe Kent State University College of Business Administration Curricular Focus The Marketing curriculum emphasizes marketing within small-sized businesses (those with 500 or few employees and/or sales less than $100 million).The marketing curriculum at KentStateUniversity is designed to provide the student with a broad working knowledge of the theory and practice of marketing management.These same skills also have value should students gain employment in large firms. Departmental areas of concentration
Degrees offered:
Special programs within the school The Department of Marketing administers an internship program for students who are interested in obtaining career-relevant experience.Marketing internships are an excellent source of real-world work experiences for students.Details are available here Scope of CoverageThe following subject areas are collected at the research level:
The following subject areas are collected at the advanced level:
Apply the Following Parameters to the Above Scope of Coverage AreasLanguage Primary emphasis is on the English language.
Date of publication Emphasis on current materials.
Geographical guidelines No restrictions
Multiple copies Only when warranted by high demand.
Material TypesMonographs Books Advanced study level and research level scholarly materials are emphasized. Textbooks are acquired on a very selective basis. Audiovisual material Purchased upon request from the departmental faculty in support of classroom instruction. Theses and dissertations Selectively acquired in support of graduate and faculty research. Microform reproductions Selectively acquired as they relate to the research level. Serials
Current list of department subscriptions
Recent volumes of a select number of scholarly journals in the discipline are also available online through the OhioLINK Electronic Journal Center (EJC)
Back issues and full runs of selected scholarly journals focusing on Marketing are also available online through Kent State University’s subscription to JSTOR Government Documents
The collection is strong from 1962-present, with earlier collections obtained from purchases and donations.All materials are cataloged and accessible via Kentlink Methods of acquisition
As a member of the Federal Depository Library Program Federal publications Many agencies publish and distribute information in support of the research and instructional interests of the Department of Marketing.The Bureau of the Census, Commerce Department, Federal Trade Commission and the Agriculture Department supply the school with documents that offer various statistical information, analyses and guidelines.Any and all congressional publications are received by the library, which includes bills and laws, congressional hearings, congressional records and various House and Senate reports.
Federal Depository, Documents Data Miner
Government Information Databases Online Services and Electronic Resources
Access to articles and databases, including full-text, is available here
Business and Marketing Databases
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